Today is National Kindness Day, a day set up by our amazing client – the Diana Award. The charity is encouraging people from across the UK to do something kind for someone else to celebrate Princess Diana’s values and commemorate the 20th anniversary of her death.
New research from The Diana Award has revealed that we are a caring nation, with almost three out of five (56%) Brits saying they have received a random act of kindness in the past year. Examples include receiving a compliment from a stranger, being provided with directions when they have been lost and even having someone offering to pay for their food or drink. However it appears that women are more likely to receive an act of kindness than men; three in five women said a stranger had been generous towards them compared to only half of men surveyed. Age also appears to be a factor, with millennials more likely to receive a random act of kindness than any other generation.
The Diana Award currently have a partnership with west end show, Kinky Boots – on Wednesday we visited the Adelphi theatre to watch this fantastic show! If you haven’t seen it yet – make sure you do soon!
The Diana Award is looking to inspire and harness 20,000 tangible acts of kindness throughout 2017 which will be logged on a special microsite (diana-award.org.uk/kindnessday). Get involved by carrying out your own random act of kindness, and tweet share it on social media!