This week, we launched a really exciting campaign that we have been working on for the past couple of months with leading UK charity Bowel & Cancer Research.
Part of Bowel Cancer Awareness Month, ‘I’ve Got Guts’ is a new nationwide campaign featuring a number of famous faces and influencers – Alex Bowen, Olivia Buckland, Cara De La Hoyde, Nathan Massey, Nicola Hughes, Kyle De Volle, Dan Edgar, Dr Ranj, RoxXxan, Nate James and Amber Dowding.
The campaign aims to help bust one of the last remaining taboos and to shine a light on the courage of people across the UK who live with bowel problems.
As part of this exciting campaign the charity is revealing a new bright, modern visual identity to project its leadership research position across bowel cancer and disease.
Bowel & Cancer Research supports the best research across the UK into bowel cancer and other bowel diseases, by funding the brightest ideas and best talent. Its pioneering and inclusive approach places it in a unique position to understand the impact of these diseases on individuals and their families, friends and colleagues.
The powerful, limited edition spring / summer designs are available for sale (RRP £19) from online retailer Teemill here. A donation of £5 will be made from each sale to help fund the charity’s cutting edge research into bowel cancer, IBD, IBS and other bowel problems. The t-shirt comes in sizes S, M and L. If you’d like to support but can’t buy a t-shirt, you can text GUTS17 to 70070 to donate up to £10.
We have had such fun launching this campaign and thoroughly enjoyed every minute – a huge thank you to all involved and for everyones support we couldn’t have done this without you!