As the news coverage is consumed by the fallout from Oxfam’s handling of sexual misconduct cases in Haiti during its 2011 post-earthquake relief efforts, which has followed hot on the heels of the Presidents Club exposé, it feels charity and society in general is sitting in the middle of an existential crisis.
The UK has always had a strong relationship with charity; whether that’s throwing some coins in a bucket, volunteering at a project, setting up a direct debit, running a marathon or offering a stranger help in the aftermath of a public tragedy – as a nation we love to help. However, it feels like charities are under more scrutiny than ever and our relationship with giving is changing.
As a company we work really hard to bring positivity and enthusiasm to the work we do, elevating the charities we work with and celebrating the difference they make. When something comes along that questions the public’s trust in charity giving, it impacts the entire sector. No one wins.
Our commitment to charity started on day one. I founded EastofEden to promote talent-led, brand-awareness and engagement campaigns for charities. Our campaigns and events are grounded in positivity and celebrating the amazing achievements made. We’ve worked with international charities who promote volunteering for young people, through to health charities who are shining a light on an issue that can devastate lives if not caught early enough. No matter what the cause – it should be highlighted and celebrated. With everything that’s happened, we’ve looked at how we approach what we do and are firm in our position that positivity must win out.
Giving is good. It makes a real difference to people’s lives and we need to celebrate that. Yes, elements of the sector require change, culturally or otherwise, but fundamentally we give because we know we can play a part in changing someone’s life for the better.