Time’s Up

We are back in the office today after having a lovely time over Christmas with family, friends and loved ones and what better way to start the new year than with this new strong, powerful campaign…

Emma Stone and Natalie Portman are just two of hundreds of leading Hollywood women backing a new campaign to tackle sexual harassment.

Aiming to address the systemic inequality and injustice in the workplace that have kept underrepresented groups from reaching their full potential, this campaign follows on from the #MeToo movement, which encouraged victims to speak out in the wake of the Weinstein scandal.

Stone and Portman join other notable names including: Eva Longoria, Kerry Washington, Meryl Streep and Shonda Rhimes, the executive producer behind popular television series Grey’s Anatomy.

To mark the launch of the campaign, the group published an open letter on a full page advert in The New York Times and Spanish-language newspaper LA Opinion to the letter is a response to 700,000 farm workers who penned their own letter of solidarity in November.

Time’s Up will advocate for legislation to tackle workplace harassment across the US and is also backing a movement for women to wear black at this Sunday’s Golden Globes, in solidarity with those who have been harassed.

Global Gift Gala London 2017


On Saturday 18th November, the 8th annual Global Gift Gala London, with honorary chair Eva Longoria Bastón took place at the Corinthia Hotel, London, the Gala, compered by TV legend Konnie Huq with performances from internationally acclaimed soprano Seia Lee, Britain’s Got Talent winner, Tokio Myers, Heather Small, singer/songwriter Steve Edwards and many more.

The Global Gift Gala is a unique international initiative from the Global Gift Foundation, a charity founded by Maria Bravo that is dedicated to philanthropic events worldwide; to help raise funds and make a difference towards children and women across the globe.

This year organisations set to benefit from the gala include The Global Gift Foundation, The Eva Longoria Foundation, which focuses on women’s education and entrepreneurship; and Great Ormond Street Hospital Children’s Charity which helps fund the hospital’s most urgent needs and supports  seriously ill children treated at the hospital.

Dame Joan Collins was presented with the Global Gift Philanthropic Award in recognition of her philanthropic and professional accomplishments.  The award was created to recognise outstanding individuals who have distinguished themselves through exceptional philanthropic service, activism, and whose accomplishments are consistent with the goals of the Global Gift Foundation.

The other award winner on the evening was international soul and RnB singing superstar Maxwell. He received an award for his philanthropic work over many years.

It was such a fantastic evening and over £400K was raised – Victoria Beckham even helped raise £20K by taking off her shoes and earrings that she was wearing and putting them up for auction, along with her matching clutch bag!

We already can’t wait for next year!  But first, we have the Global Gift Gala in Dubai….

‘All Different – All Equal’

Anti-Bullying week begins today, 13th November 2017, conveniently today is also National Kindness day. An event has been held this afternoon at Alexandra Palace, to spread the awareness, gain insight and create preventions for bullying. Blackpool will also be hosting later this week. 63% of young people have been bullied at school, 61% of staff see bullying attached to racism, 44% of staff see bullying attatched to poverty, these statistics have been conducted by The Diana Award, and the aim is to have these statistics lowered so that bullying is an unheard of term.

Today at London’s Alexandra Palace, Anti-Bullying week commences with many faces showing support from the likes of Dominic Sherwood, Monica Lewinsky, Cel Spelman, Holly Branson, Louis Payne, Kate Thistleton, Carrie Grant, Molly Rainford and Bars&Melody. Along with a panel debate with Nick Gibb (Minister for Schools), Facebook and Supercell.  As-well as the names and faces mentioned there will also be over 600 ambassadors aged between 5-18 who will be participating in a day of hands on activity. The hundreds of attendees at todays event all have the same intentions and no matter their age or background, are all fighting the battle against bullying.

The Diana Award runs the UKs Leading anti-bullying campaign, helping those suffering with anything persisted by bullying, directly or indirectly. The Diana Award creates such a broad outlook for how bullying can effect you that  you cant go unsupported. There are also endless ways in which you can help, from buying an anti-bullying wristband, to becoming an ambassador and speaking on what you believe in.

Today’s event was sponsored by Facebook, The Department for Education, Asos, CBBC, Supercell, Zurich and Blackpool Council. With the help of these sponsors, the event was able to be a success and anti-bullying can be more than just one week in our calendars.


MTV Staying Alive 2017

On the 8th November 2017 MTV Staying Alive took control of 100 Wardour Street, Soho, and welcomed the red carpet guests who came to show their support for an amazing cause. MTV Staying Alive is an international charity organization that spreads awareness and raises funds that directly support young people suffering from the devastating cycle of HIV.

Georgia Arnold, Executive Director of MTV Staying Alive has seen a change and decrease when it comes to the statistics relating to HIV but cannot ignore the change still needed to make a real difference, especially surrounding young people. With the help of the sponsors (Air New Zealand, Michaela Frankovo, Kiehls and Absolut Elyx) this Soho event was made possible, and the charity was able to host an influential night.

Leona Lewis, ambassador for MTV Staying Alive, played an up-close and personal live set for guests as well as speaking on the devastating effects this cruel disease can have. Alongside Leona, Laura Whitmore (also an ambassador) hosted the Soho event and welcomed many other notable guests. Love Island’s Montana Brown, Camilla Thurlow and Jamie Jewitt, along with fashion stylist Kyle De Volle and model Pietro Boselli all turned out to give their support for the worthy charity event.

MTV Staying Alive – Gala held at 100 Wardour Street, 100 Wardour Street, London.
Here: Leona Lewis

A luxury three course meal, accompanied by cocktails at reception was just one of the special components for the guests. There was a live auction with nameless items including designer steals, and later performances South London based Arlissa. Staying Alive began a infamous week of music in London, with the EMAs shortly after as well as ITVs Gala. With so much influence in attendance there was no doubt this gala was to be a success.

MTV Staying Alive attracted star studded guests and a wide array of support from all, as intended, as deserved.


Local charity launches TOAST Campaign to help the homeless

The number of homeless people in the UK is rapidly rising, with research indicating an increase of 134% since 2010. This is an extremely alarming statistic, which is why homeless charity Oxford Homeless Pathways, is taking steps to try and raise awareness for those in need. The charity hopes that October will become a designated month for similar fundraisers in upcoming years.

Oxford Homeless Pathways launched their TOAST campaign at Bonn Square, to start a discussion about the crisis in the city. The campaign hopes to highlight that the homeless often don’t have access to breakfast, which many argue is the most important meal to successfully start your day.

Passers by were encouraged to help themselves coffee and toast from the local stall, to then initiate a conversation about what we can all do to help. They were then urged to take a photo with their #PhoToast photo frames, to be shared on social media.

According to Homeless Link, the latest figures collected in the autumn of 2016 show that 4,134 people are estimated to be sleeping rough on any one night. We hope that Oxford Homeless Pathways can continue to transform lives, and that similar charities follow suit to fundraise during October.

To find out how to support Oxford Homeless Pathways, visit: http://www.oxhop.org.uk/howyoucanhelp/

Facebook, The Diana Award and Childnet International launch ‘House of Us’

Yesterday, the East of Eden team had a wonderful day visiting ‘House of Us’ in London, the interactive experience set up by Facebook, The Diana Award and Childnet International, to highlight the importance of anti-bullying and digital safety ambassadors in every UK secondary school.

The immersive experience, which was worked on with young people in mind, encouraged attendees to take part in online safety challenges and start a discussion surrounding bullying. This includes a thought-provoking audio maze, a positive sentiment room and a “banter vs bullying” wall.  

School children across the UK have visited ‘House of Us’ this week, where they were encouraged to share their experiences. Their feedback is to then be implemented across school programmes, to ensure they are effectively addressing and standing up to bullying.

To find out more about House of Us and the ongoing anti-bullying campaign, visit the website here.

GIRLvsCancer: Slogan tee’s with a mighty message

Leading up to our PINK London 2017 event next week, we thought it would be a perfect time to celebrate those doing amazing things this Breast Cancer Awareness Month.

2017 has seen the rise of the slogan tee, and with retailers such as Topshop and Missguided buying into this trend, it is no surprise that the re-launch of the GIRLvsCANCER campaign from blogger ‘Girl Stole London’ has been such a hit!

Lauren Mahon, the mastermind behind the campaign, teamed up with thirty-three UK influencers to create ‘tit-tees’. The t-shirts feature sassy slogans such as ‘jubblies’ and ‘lady lumps’, to raise awareness of the importance of regular check-ups.

25% of the funds raised will be donated equally between partner charities, ensuring that they are able to continue the important work they do.

To find out more about the campaign visit the website or follow @GIRLSTOLELONDON on Twitter.

The Global Goals launches their powerful #FreedomForGirls campaign

Last week we celebrated International Day of the Girl and the wonderful work of The Global Goals, who teamed up with various organisations including UNICEF, Malala Fund and Equality Now to launch the #FreedomForGirls campaign. Following the success of their viral #WhatIReallyReallyWant campaign featuring the nostalgic Spice Girls’ hit ‘Wannabe’ back in 2016, they have borrowed Beyoncé’s song ‘Freedom’ to spread a powerful message.

In the 3-minute empowering film, young girls around the world lip-sync to the song, highlighting the threats that many still face around the world. This is accompanied by shocking facts and figures from the charity regarding domestic abuse, child marriage and more.

Director MJ Delaney reflected on the difference between the two videos stating “Everyone’s angry now, and our girls this year, in contrast to the playfulness of last year, are harnessing that anger and making it purposeful. Demanding change.”

With over 3 million views, we’re sure this campaign is going to do some good! To get involved with the campaign and join the fight visit: http://www.globalgoals.org/dayofthegirl


The Diana Award – the INSPIRE series visits London

On Friday 13th October, The Diana Award presented two deserving young people with awards, to celebrate their charitable achievements and kindness within the community at INSPIRE London. This is part of their INSPIRE series in memory of Princess Diana, which is travelling across the UK to meet and empower young citizens.

Kalesha Ayton and Danny Murphy were the two fantastic individuals receiving their awards on Friday, which were presented by Wayne Sleep OBE.

Kalesha cares for her younger siblings at home and devotes her free time to volunteer at the Oasis Hub Waterloo, where she supports the food bank and a children’s holiday club.

Danny produces wonderful videos giving advice to deaf young people based on his own life experiences and challenges the service currently provided for deaf young people.

With support from sons Prince William and Prince Harry, the Diana Award was set up in memory of the Princess of Wales, and her strong belief that young people have the power to change the world for the better. As well as the awards ceremony, young attendees received specialised training in campaigning and community action to kick start a social action initiative.

You can find out more about The Diana Award and their INSPIRE series here.


ActionAid hosts fashion show to tackle violence and discrimination

Tuesday night saw ActionAid host a live fashion show in London as part of their campaign to tackle violence and discrimination against women and girls worldwide.

Unlike your ordinary fashion show, this featured eight acid attack survivors from Bangladesh. In a heroic moment of solidarity, participants danced down the runway and showed what they are made of in front of a live audience, raising awareness for those subjected to violence around the world.

The World Health Organisation states that one in three women are victims of violence across the globe, making this campaign as important as ever. Violence can be in the form of forced marriage, FGM and acid attacks.  We hope ActionAid continues with this brilliant work and can make a real difference worldwide.

For more information about the fashion show, visit: https://www.actionaid.org.uk/get-involved/survivors-runway-fashion-show-facebook-live-acid-attacks-violence-against-women-and-girl