In the second part of our look at the relationship between football and charity, we’ve focused on Football for Peace (FfP), an organisation that aims to bring peace and inspire a culture of better understanding between communities through the vehicle of football.
FfP works on several levels or promote social harmony in the UK and around the world. One of the most eye-catching initiatives is ‘Cities for Peace’. Using football as the common factor, young people from a wide range of communities, faiths and backgrounds are invited to take part in a course that both empowers and also teaches them core life skills. The backdrop for this is an opportunity to mix with young people from different backgrounds, helping to break down social barriers between communities. At the end of the course, the young ‘graduate’ and become Football for Peace Ambassadors.
The skills learnt (in leadership, organisational, communication and planning skills) are used to design and host football tournaments for other local young people.
Outside of this work, FfP also organises Peace Matches, often featuring famous faces and former footballers, who will take on an invited team(s) – this is a great way of spreading the brand messages of FfP and gaining credibility in new areas.
What we really like about the work FfP undertakes is that it has a real grassroots feel to it, working in the communities that need help and making a real difference to young people’s lives, yet, they still plan big look to engage supporters on a brand level also.
If you’d like to check out a really inspiring story for Birmingham – City for Peace, click on the picture below.