On the 8th November 2017 MTV Staying Alive took control of 100 Wardour Street, Soho, and welcomed the red carpet guests who came to show their support for an amazing cause. MTV Staying Alive is an international charity organization that spreads awareness and raises funds that directly support young people suffering from the devastating cycle of HIV.
Georgia Arnold, Executive Director of MTV Staying Alive has seen a change and decrease when it comes to the statistics relating to HIV but cannot ignore the change still needed to make a real difference, especially surrounding young people. With the help of the sponsors (Air New Zealand, Michaela Frankovo, Kiehls and Absolut Elyx) this Soho event was made possible, and the charity was able to host an influential night.
Leona Lewis, ambassador for MTV Staying Alive, played an up-close and personal live set for guests as well as speaking on the devastating effects this cruel disease can have. Alongside Leona, Laura Whitmore (also an ambassador) hosted the Soho event and welcomed many other notable guests. Love Island’s Montana Brown, Camilla Thurlow and Jamie Jewitt, along with fashion stylist Kyle De Volle and model Pietro Boselli all turned out to give their support for the worthy charity event.
A luxury three course meal, accompanied by cocktails at reception was just one of the special components for the guests. There was a live auction with nameless items including designer steals, and later performances South London based Arlissa. Staying Alive began a infamous week of music in London, with the EMAs shortly after as well as ITVs Gala. With so much influence in attendance there was no doubt this gala was to be a success.
MTV Staying Alive attracted star studded guests and a wide array of support from all, as intended, as deserved.