Ricky Gervais has raised more than $420,000 for charities through his 120-date Humanity tour.
The innovative scheme saw all platinum package tickets sold at market rates, guaranteeing the purchaser a premium seat at the market rate, with all extra profits going to charity.
The initiative was aimed to raise money for good causes whilst also beating ticket touts who, in recent years, have been known to mass-purchase tickets for popular events before reselling them to the public at highly inflated prices.
Gervais, who is outspoken on a variety of issues and known for his support of animal welfare charities, split more than £200,000 between the RSPCA and MacMillan Cancer Support in the UK, with charities in the US and Canada also benefiting.
Speaking of the scheme, Gervais said “It’s such a perfect scheme as I can donate hundreds of thousands of pounds to worthy causes close to my heart knowing that I’ve denied scummy touts of that cash.”. He has also confirmed that he will bring this fundraising initiative into his future tours.
We think this is a really kind, simple and great approach to fundraising. It’s a win-win for everyone. Charities benefit, fans benefit and the act gets to choose causes that are close to their hearts and make a difference!