GOLDEN GIFT GALA About Arts For India is a charitable foundation who work with disadvantaged young people in India, lifting them out of poverty by providing further education opportunities at the International Institute of Fine Arts (IIFA). AFI wanted to host their annual charity Awards Ceremony in London and East of Eden London were brought on board to project manage their 2017 event – the Golden Gala. What we did East of Eden London created the concept for the 2017 gala. Working closely with the AFI team, we managed the whole event from guest list, tickets, celebrities and press for the evening. Through securing credible and media-worthy celebrities, we achieved great coverage results. As well as securing International Bollywood Star, Amy Jackson to host the evening, our CEO Nick hosted alongside her.