I'VE GOT GUTS : BOWEL & CANCER RESEARCH About Bowel & Cancer Research supports the best research across the UK into bowel cancer and other bowel diseases, by funding the brightest ideas and best talent. Its pioneering and inclusive approach places it in a unique position to understand the impact of these diseases on individuals and their families, friends and colleagues. The charity came to East of Eden London to help promote their message and for advice on their relaunch. What we did East of Eden London steered the redesign and reshape of the brand. East of Eden came up with the campaign idea to feature a variety of influencers to help bust one of the last remaining taboos and to shine a light on the courage of people across the UK who live with bowel problems. Tying in with Bowel Cancer Awareness Month, East of Eden launched the nationwide ‘I’ve Got Guts’ t-shirt campaign with Alex Bowen, Olivia Buckland, Cara De La Hoyde, Nathan Massey, Nicola Hughes, Kyle De Volle, Dan Edgar, Dr Ranj, Nate James and Amber Dowding. The project was so successful, it was expanded into an underground advertising campaign featuring Amber Dowding.