WE DAY 2017 About WE Day is part of WE—an organisation that brings people together and gives them the tools to change the world. A unique family of organisations, WE is made up of WE Charity, empowering change with resources that create sustainable impact, and ME to WE, a social enterprise that creates socially conscious products and experiences that allow people to do good through their everyday choices. East of Eden London were brought on to manage and support WE Day 2017. The event brought together world-renowned speakers and performers, including Kate Winslet, The Vamps, Connor Maynard, Jessie J, Fleur East, Paula Abdul, Margaret Trudeau, Bruce Dickinson, Becca Dudley, Bluey Robinson, Yasmin Evans, Tallia Storm, Shakii, Celebrity Marauders, Spencer West to share their passion for change and energise the crowd with unforgettable performances and motivational speeches to inspire another year of change. What we did East of Eden London managed the production of the red carpet, invited media and secured interviews for talent and founders at the event. East of Eden drafted and issued media materials securing international coverage in a wide range of media outlets from Vogue to Mashable.