Yesterday was the fifth edition of We Day UK take place at Wembley Arena. The event celebrated the amazing achievements of young people and schools from across the UK who have been involved in the WE movement – a global, volunteering-led, youth-empowerment movement that benefits local and global causes.

At EastofEden, we’re used to working at all kinds of hours on projects around the world, delivering amazing events for fantastic causes, however, there’s something really special about being part of an event so close to home, seeing the delight on the faces of 12,000 young people as they arrive, full of excitement at the day ahead.

Rewind 36 hours and we were hard at work with the WE team, talking over final plans, arrangements for talent arrivals, red carpet logistics (well, blue carpet, this is WE Day after all!), and media accreditation, followed by pre-event site walks, blue carpet run-throughs and a media logistics tour of the venue.


As event day arrived we were up at 3:30am in the rain, ready to oversee the installation of the blue carpet, marquees, move some barriers around and get the site in shape for talent, media and the event attendees. All set, signed off and ready to go, it was time to register the media and get everyone in place for the talent to arrive.

7th March 2018
WE Day UK held at SSE Arena Wembley, Arena Square, Engineers Way, London.
Here: Lily Collins
Credit: Justin Goff/goffphotos.com

Talent in, media happy and interviews with talent and young people involved in WE, well underway, the event went off without a hitch. The audience was treated to performances and speeches from the likes of Princess Beatrice, Princess Eugenie, Lily Collins, Alexandra Burke, Holly Branson and Katie Piper, with hot topics of conversation including; female empowerment, living fearlessly and supporting your peers.

7th March 2018
WE Day UK held at SSE Arena Wembley, Arena Square, Engineers Way, London.
Here: Princess Beatrice and Princess Eugenie
Credit: Justin Goff/goffphotos.com

Speaking of WE Day, Nick Ede, CEO of EastofEden said;

It’s such a special event; there’s so much positivity in the room and the atmosphere is infectious. It’s great to see so many smiling faces celebrating some remarkable achievements and spreading such a positive and inclusive message. We always love being part of WE Day and its always a highlight in our calendar.”

A long, yet truly rewarding and inspiring day came to an end and we can’t wait for WE Day 2019!

If you’d like to find out more about WE Day please click here and if you’d like to hear more about how EastofEden was involved, please get in touch!

7th March 2018
WE Day UK held at SSE Arena Wembley, Arena Square, Engineers Way, London.
Here: Princess Beatrice and Holly Branson
Credit: Justin Goff/goffphotos.com
Author

Sam Meegan